Tuesday, December 3, 2019

South African universities trail other BRICS free essay sample

[vc_row][vc_column][stm_post_info css=.vc_custom_1437111129257{margin-bottom: 0px !important;}][vc_column_text]Lorem ipsum dolor sit amet, consectetur adipiscing elites. Nulla convallis egestas rhoncusa. Donec lorem facilisis fermentum sem, ac viverra ante luctus vel. Donec vel mauris quam Proin vestibulum leo eget erat congue interdum. Suspendisse nunc ligula, suscipit vehicula consequat eu. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut laboreso et dolore magna aliqua Ut enim ad minim veniam, quis nostrud exercitation ullamco Cras condimentum a elit eget sagittis. Ut dignissim sapien feugiat purus tristique, vitae aliquet arcu tempor. Nulla facilisi. Integer maximus mi non nulla posuere consectetur. Phasellus erat lectus, ullamcorper nec erat vel, hendrerit hendrerit urna. Curabitur ut tempor lacus. Vivamus mollis, elit vitae maximus imperdiet, nisi nulla fermentum nisi, sed luctus metus dolor ac eros. Nulla cursus venenatis enim, vitae tincidunt justo vulputate a. Sed elementum elit ultrices tellus elementum, et molestie nulla pharetra. We will write a custom essay sample on South African universities trail other BRICS or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page [/vc_column_text][vc_custom_heading text=Unordered Ordered Lists font_container=tag:h3|text_align:left google_fonts=font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal][vc_row_inner][vc_column_inner width=1/2][vc_column_text] Donec porta ultricies urna, faucibus magna dapibus. Etiam varius tortor ut ligula facilisis varius in a leo. Folutpat tempor tur duis mattis dapibus, felis amet. [/vc_column_text][/vc_column_inner][vc_column_inner width=1/2][vc_column_text] Donec porta ultricies urna, faucibus magna dapibus. Etiam varius tortor ut ligula facilisis varius in a leo. Folutpat tempor tur duis mattis dapibus, felis amet. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text]Donec porta ultricies urna, nec faucibus magna dapibus vel. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Etiam varius tortor ut ligula facilisis varius in a leo.[/vc_column_text][vc_row_inner][vc_column_inner width=1/2][stm_post_tags][/vc_column_inner][vc_column_inner width=1/2][stm_share code=JTNDc3BhbiUyMGNsYXNzJTNEJTI3c3RfZmFjZWJvb2tfbGFyZ2UlMjclMjBkaXNwbGF5VGV4dCUzRCUyNyUyNyUzRSUzQyUyRnNwYW4lM0UlMEElM0NzcGFuJTIwY2xhc3MlM0QlMjdzdF90d2l0dGVyX2xhcmdlJTI3JTIwZGlzcGxheVRleHQlM0QlMjclMjclM0UlM0MlMkZzcGFuJTNFJTBBJTNDc3BhbiUyMGNsYXNzJTNEJTI3c3RfZ29vZ2xlcGx1c19sYXJnZSUyNyUyMGRpc3BsYXlUZXh0JTNEJTI3JTI3JTNFJTNDJTJGc3BhbiUzRSUwQSUzQ3NwYW4lMjBjbGFzcyUzRCUyN3N0X3NoYXJldGhpc19sYXJnZSUyNyUyMGRpc3BsYXlUZXh0JTNEJTI3JTI3JTNFJTNDJTJGc3BhbiUzRQ==][/vc_column_inner][/vc_row_inner][stm_post_author][stm_post_comments][/vc_column][/vc_row]

Wednesday, November 27, 2019

Gender The Body

Basing on Michel Foucault’s view on the body as that controlled in terms of space and time, Sandra Lee Bartky in her article â€Å"Foucault, Femininity, and the Modernization of Patriarchal Power† reviews the way female bodies are controlled in terms of space and appearance and emphasizes that in modern conditions women are more than ever restricted by those factors (22).Advertising We will write a custom assessment sample on Gender The Body specifically for you for only $16.05 $11/page Learn More On the one hand, standards of feminine behavior presuppose that woman demonstrates submissiveness and deference, which is done through taking more humble poses than men and smiling much more often (Bartky 22–23). On the other hand, demands to appearance result in women considering their bodies as enemies that should be monitored through diets, exercise, and cosmetic procedures to keep up to feminine standards (Bartky 22, 23–24). In this monitoring there remains no place for self-expression since every procedure corresponds to standardized rules. The especial tragedy of this constant monitoring situation is seen by Bartky in the fact that in their attempt to control and monitor their feminine compliance, women become objects of male ridicule (Bartky 24). Male society pretends to keep away from giving any standards or prescriptions as to female standards, and only scoffs at the typically female attention to fashion and make-up trends. The disciplinarians of women appear to be â€Å"everywhere and nowhere†: whereas ideas and standards of female ideal saturate everyday environment at work, school, in the street or mass media, nobody takes the responsibility for intrusion of female standards (Bartky 24). Women actually carry out constant self-monitoring and self-surveillance, and in this respect turn out to be their own disciplinarians (Bartky 26). Such situation results partially from the â€Å"revision of femininity† when not female duties and obligations characterize a woman as belonging to female society but her appearance outward behavior is the crucial factor defining her ‘membership’ (Bartky 25). The issue of whether women display compliance with social standards of femininity or engage in self-expression by following the fashion trends is quite a debatable one. It cannot be justly claimed that such interest for the outward appearance is only a recent phenomenon: women have taken care of their appearance throughout history.Advertising Looking for assessment on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moreover, men are nowadays doing it no less than women, attending spa salons and tracing trends in clothing. The art of dressing and applying appropriate make up indicates the taste of the woman, her sense of beauty and measure. It is true that certain part of female population is obsessed with copyi ng some conventional standards; but that does not mean women do not express themselves through clothing or make-up. Following a standard means lacking in personal fantasy but not limiting it in any case. Involving in the modern feminist-political debate, Rose Weitz in her article â€Å"A History of Women’s Bodies† characterizes the historically dominant attitude to female body as an object constituting men’s property (4). Seen as defective and even dangerous already from the ancient times, female body, together with its frailer constitution, was vested with such degrading qualities as â€Å"less developed brain and emotional and moral weaknesses that could endanger any man who came under their spell† (Weitz 4). In the Middle Ages this view of female body resulted in witch-hunt, with the situation changing but a little in the eighteenth century when women still have no civil rights and fully belonged to their husbands. As a counter reaction to women increa sed access to education or employment, nineteen-century men proclaimed them too frail to be involved in any men-equal activity, and this degrading treatment lasted till 1970s (Weitz 6–8). As feminists emancipation movement activated in the second half of the twentieth century, there has been observed a series of backlashes to the changing of social view on female body (Weitz 9). Firstly, women are held in great pressure as to maintaining the â€Å"acceptable appearances†: large amount of exercise, cosmetic surgery, and dieting have become essential for keeping up to the standards (Weitz 10). Secondly, PMS condition is by large controlled via medical services since it is considered an illness to be treated. Thirdly, abortion rights are debated as contrasted to â€Å"fetal rights†: abortive mothers are often prejudiced in society as baby-killers (Weitz 10–11). Such social attitudes to appearance, PMS, and abortion issues actually limits the woman’s r ight to fully control her own body. In the long run, it appears that feminist struggle for recognition of equality or even superiority of female body over the male one has led to a double result. On the one hand, women have attained opportunities to involve in activities that were previously considered typically male, such as politics or large-scale business. Nobody is supposed to make an allowance for gender when deadlines project have to be met or important decisions taken: women take equal responsibility as men for the result of their professional activities. On the other hand, the male society still executes control over the female body by prescribing certain hardly achievable standards of appearance and by treating the monthly PMS as an unhealthy state. Those are the prejudices to be yet overcome.Advertising We will write a custom assessment sample on Gender The Body specifically for you for only $16.05 $11/page Learn More Works Cited Bartky, Sand ra Lee. â€Å"Foucault, Femininity, and the Modernization of Patriarchal Power.† Sociology of the Body: A Reader. Eds. Claudia Malacrida and Jacqueline Low. Oxford: Oxford University Press, 2008. 21–26. Print. Weitz, Rose. â€Å"A History of Women’s Bodies.† The Politics of Women’s Bodies: Sexuality, Appearance, and Behavior, 3rd edition. Ed. Rose Weitz. Oxford: Oxford University Press, 2009. 3–12. Print. This assessment on Gender The Body was written and submitted by user Wesley S. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sunday, November 24, 2019

Political Theory of Lying in America essays

Political Theory of Lying in America essays The significance of lying in American politics. The Americans, as a people do a lot of lying. America's current political system is overflowing with deception and corruption.i ¿Ã‚ ½ However, the deception and corruption is presented to the public in such a way from the most respected and trusted sources that everybody believes almost everything they hear on the news as if "that's all you need to know about it".i ¿Ã‚ ½ Who ever controls the use of the shallow street talk controls the depth of involvement the public will have in finding a solution to the multiple social dilemmas at hand. People are free to believe the open society lies told by the media.i ¿Ã‚ ½ Americans are open to lies of all sorts, and the U.S. government is a democratically run democracy.i ¿Ã‚ ½ How is it possible for the U.S. government people to "help" write a Constitution for the Iraqi people in six months or a year as they claim when it will take at least two years of debate in Congress to decide if telemarketers selling all kinds of unsolicited materials are "protected" by the Constitution'i ¿Ã‚ ½ i ¿Ã‚ ½ We are open to telling gigantic lies, and little lies, and leaving it up to the perceivers to sort out the meanings for application to each individual situation.i ¿Ã‚ ½ America's leaders cannot be trusted to do what they say they will do.i ¿Ã‚ ½ They rarely hold up to their campaign promises, and its always the other party's fault.i ¿Ã‚ ½ Each presidency does bring its own unique style to the task of deceiving the citizenry. And at least you can derive some truths about a president from the way he chooses to lie to you. The characteristic lying style of George Bush the Elder derived from his core belief that politics and real life are separate realms. This derived in turn from the cherished preppy-snob distinction be...

Thursday, November 21, 2019

Gender difference in advertising Essay Example | Topics and Well Written Essays - 250 words

Gender difference in advertising - Essay Example Buying power for women varies depending on various factors, among them being education, whether married, with a child or not and other factors (Dines & Humez 2011). The buying power among women folk is especially considered high and therefore advertising trends tend to feature more on what mothers want, from, baby clothes to food stuff. Every New Year, demographics on the size and quantity of shopping from the female gender keeps on rising (Dines & Humez 2011). Women have continuously shopped more, both online and offline, and continue to do so, eclipsing their male counter parts. Research indicates that women are not only the gender influencing more on the consumer purchase decisions but they also do shopping differently. Women tend to take more time when they are doing shopping and they also are more selective (Dines & Humez 2011). Advertising companies therefore have had to delve more into the shopping behavior of women and look at ways of ensuring that marketing adverts are tailor made and suited to appeal to the female gender more (Dines & Humez 2011). While this does not necessarily mean that advertising does not focus on men, it is aimed at ensuring that advertising realizes the goal of winning over potential consumers as well as maintaining the existing market

Wednesday, November 20, 2019

Critical Perspectives on Management Essay Example | Topics and Well Written Essays - 3250 words

Critical Perspectives on Management - Essay Example This research investigated the Derrida's views on the worth of deconstruction for management students and vital aspects of deconstruction between managerial decision-making of managers and a set of specified contingent situational training factors: decision type, perceived skill requirements, and objective skill inputs (Bowie N. E.,2002). The term deconstruction was coined by French philosopher Jacques Derrida in the 1960s and is used in contemporary humanities and social sciences to denote a philosophy of meaning that deals with the ways that meaning is constructed by writers, texts, and readers and understood by readers (Campbell J., 2002). One way of understanding the term is that it involves discovering, recognizing, and understanding the underlying and unspoken and implicit assumptions, ideas, and frameworks that form the basis for thought and belief. It has various shades of meaning in different areas of study and discussion, and is, by its very nature, difficult to define with out depending on "un-deconstructed" concepts (Ciulla J. B., 2005, 5-28). The results show a significant training for management student and relationship between the choice of decision styles and the postulated contingency variables. Only 1% of 615 senior managers consistently use a single decision style, more than two-thirds use four or five different styles. Very large variations occur as a function of different decision tasks, perceived skill requirements and objective skill availability (Cropanzano R.).According to the expert analysis, Derrida has been called a philosopher, anti-philosopher, fictional theorist, fictional subverter and thinker joker. But his innermost doctrines are clear. For management students, his conceptions are a source of excel once we use language (speech or writing) to submit to actuality, that realism is linguistically formulated and therefore undetermined. Import is not impressive preexisting in the mind that we move violently to articulate. Like the maj or logical schools of management students for talking philosophy from Hume onwards, and different from Saussure, Derrida does not consider words as the appearance of ideas (Bowie N. E.,2002).

Sunday, November 17, 2019

Principles of business law two questions in an assignment Essay

Principles of business law two questions in an assignment - Essay Example She later refused to pay back this sum of money to Peter. Can he sue her Would it make any difference to your answer if, instead of borrowing this sum of money to go for a boat cruise, she had actually borrowed this sum of money to go for a study tour of China organized by her school In answering these questions, the major source of support was Article 2 of the US Uniform Commercial Code, which broadly covers the law governing sales contracts. Meanwhile the examples of cases cited were taken from English cases. Q1. According to section 2-205 of the US Uniform Commercial Code, in every sales contract, there must be an object on offer, an offer made, an acceptance made, and an exchange. The person making the offer is called the offeror and the person making the acceptance is called the offeree. Even if the offeree has made up his mind to a final acceptance, the agreement is not yet complete. There must be an external manifestation of his assent. This can be some word spoken or act done by the offeree or by his authorised agent, which a court of law can regard as the communication of the acceptance to the offeror. What constitutes communication varies with the nature of the case and has provoked many difficult problems. a) The first scenario mak... What constitutes communication varies with the nature of the case and has provoked many difficult problems. a) The first scenario makes a lot of difference in the interpretation and analysis of the case. Going by the facts of the case, Jane's acceptance was sent within a reasonable time, such that even though Andrew received the letter 'late', the court could still deem the contract enforceable. This view has support from section 2-207(1) of the Uniform Commercial Code, which states that 'A definite and seasonable expression of acceptance or a written confirmation which is sent within a reasonable time operates as an acceptance' Jane could rightly evoke the provisions of this article to rightfully sue Andrew for a breach of contract. Carrying out the stipulated task is enough to constitute acceptance of the offer. However, by making an underpayment for the postage stamp, Jane indirectly failed to communicate to Andrew her acceptance of the offer. This was contrary to the general rule that an acceptance must be communicated to the offeror. The case of Jane and Andrew is typical of one where the postal rule can not be applied because the letter of acceptance was not properly posted (Simpson, 1987). As an academic problem, the postal rule in the work of Wald & Williston (1906) could be evoked to give three possible answers to this scenario in the following light: an offer made through the post might be regarded as accepted in the eyes of the law: i) as soon as the letter of acceptance is put into the post; or ii) when the letter of acceptance is delivered to the offeror's address; or iii) when the letter of acceptance is

Friday, November 15, 2019

Logistics Manager Role and Responsibilities

Logistics Manager Role and Responsibilities Question 1 The activities that a logistics manager might be responsible are: 1- Traffic and Transportation: It is physical movement of goods. Transportation has an important role in the supply chain and it can amount to high costs. The logistic managers need to choose the most effective combination of transport to improve value to the company and customers. The forms of transportation are: Pipeline, sea, railway, air, etc. 2- Warehousing and storage: Warehousing are the activities of storing, receiving shipping materials for production and distribution centers. It also includes managing human resources. 3- Material/Product Handling: Allocation and movements of product and materials and its distribution within the warehouse. This includes order procedures, picking up and shipment areas on warehouse. The logistic manager needs to coordinate the type of equipment and storage devices used to handle the product. 4- Inventory control and management: The logistic manager has the responsibility to assure that inventory levels are balanced and make sure the inventory is accurate. The inventory levels needs to be checked for replenishments either by monitoring shipments of orders, schedule of production or placement of new orders. The inventory accuracy needs to be check against system. Logistic managers need to schedule physical inventory checks and cross those numbers against the system. If there is any inaccuracy those needs to be adjusted on the system and inventory replenished if needed. Inventory control minimizes inventory and reduce cost. 5- Order fulfillment: Those are the activities of filling and shipping of customer orders. The lead time for order fulfillments are important to control and minimize customers lead times. 6- Demand forecasting: Forecasting is important efficiency of inventory. Forecasting needs to be accurate and reliable and logistic managers need to develop the forecast with marketing department at the most accuracy, as high inventories are attributed to poor forecasting. 7- Production planning and scheduling The logistic manager needs to work closely with production planning in order to coordinate shipments and market demand. 8- Procurement: Procurement negotiates contracts deliveries for product and also selects suppliers. The logistic manager control the transportation costs based on location and cost of materials necessary for production. 9- Customer service: The logistics managers need to ensure the customer receives the product at the right time, place and with quality. The logistic manages needs to be concern with inventory levels and locations to assure right time and place can be met. Also that order fill in rate are complete. All 15 listed activities are connected and affect customer satisfaction. 10- Plant and warehouse site selection: The Logistic manager needs to choose, location, size and quantity if warehouses based the inventory size. 11- Part and Service support: This activity is especially important for technical product. The replacement of spare parts and repair are also part of the customer support and service as sales to customers do not ends with the delivery of products. 12- Reverse logistics: The main focus of reverse logistics is to reduce costs by managing the reuse of materials. Those include returns, reuse, repair, recycling and disposal of those in the reverse journey from the customer to the firms warehouse and or supplier. 13- Protective Packing: The packing is related to the type of packing needed for each mode of transportation and also the storage of product. Each mode of transportation might need different packing and that needs to be designed to minimize risk of damaging the product and reduce costs. 14- Information Maintenance: Analysis control, manipulation collections, maintenance and storage of data related to logistics is one of the responsibilities of a manager. The data is important as it drive the decision process. 15- Salvage and Scrap disposal: Salvage and scrap material have to be disposed and the logistic managers needs to manage that those are properly handled and sold to specialized companies. Today there are more and more public concerns with environment and companies to responsibly address their waste. Question 2 The four dimensions of customer services and how these elements affect the cost centers of both buyer and sellers are: A). Time: For the buyer perspective time means lead times, the order cycle and replenishment. As for the sellers time means the order management process and Bill to Cash process. The factors that affect time are the degree in which logistics control the elements of lead time. Seller need to control processes of order picking, shipment of orders and order processing. Consequently, Logistics manager needs to control consistence across the order cycle especially length and duration. If that is not controlled it will impact inventory levels for the buyers. The sellers need to work on improvements of cost centers that will result in the cost effective savings for the company and give the highest customer service returns. Lead times will affect both buyers which expect lower inventories and sellers that aim for productivity savings and improvements. Therefore, time is very important for customer service. B). Dependability: From buyers prospective dependability and trust is important because it a minimize inventory levels considering the lead time is stable. The buyers that can rely on orders arriving at stable time could adjust their inventory based on those times and reduce or eliminate their safety stock quantity. As for sellers dependability it is important as they can rely on buyers to run logistic department with stable lead times. Cycle time directly affects buyers inventory level and stock out costs. If lead time is stable will reduce uncertainty of buyers. In the other hand if cycle time is unstable it will create delays and loss of sales for buyers in which will increase costs. As for sellers if they can provide stable and reliable lead time to buyers it will create a differentiation in product and create competitive advantage against other competitors. In the other hand, if cycle time is unstable and create extra costs for buyers. The sellers might receive claims due to buyers delays and loss of revenue. That is why dependability is so important and both buyers and sellers need to rely on stable cycle times. Safe delivery is another important part of any logistic system. If products are lost or arrive damaged the buyers wont be able to sell or use the product. When damaged product happens it will affect several buyers departments such as inventory, marketing and production and those can create high costs. Another important point is if buyers receive damage products they will need to increase inventory levels for the future to account for damaged product risks which would generate further costs to buyers. Correct orders are another important part of the logistic system, buyers needs to trust that filling orders will be accurate. If there is an inaccuracy it might cause loss of sales and or production. If customer is unsatisfied with the inaccuracy and they will need to reorder the product and they might choose other competitors to order from. As for the sellers the correct orders results in high dependability from buyers. If there is inaccuracy buyers might claim the sellers causing increase of costs. Further it might cause loss of sales and trustability. C). Communications Communication with buyers is important to monitor the customer service level and dependability. The communications needs to be both ways buyers to sellers and vice versa and constantly open. As regular communication is needed to ensure efficiency on physical distribution. There are three types of communications and those can be performed manually, electronically or through an information system. Pre- transaction: It includes current product availability, delivery dates. Pre- transition provides buyers with information in which decisions are made. This communication is directly related to the companys police towards customer service. Transaction: This provides both sellers and buyers with information about order filling, process of picking the product out inventory including time required. Buyers need information on their orders and the update state of those. They will then communicate with sellers to have an update on the information. During communications sellers can assess inventory availability and if any product is not available they then communicate with buyers. Buyers and sellers can also communicate on status of shipments. Pos- transaction This type communication is after sales service for buyers. It is related to returns, assembly or repairs. The sellers need to be efficient and provide response quickly to differentiate from other competitors even if that includes returning product because buyers are not unsatisfied. D). Convenience Buyers might have different requirements and sellers need to be flexible to accommodate those. They might require different packing, mode of transportation, carriers or delivery dates. Seller or more specifically logistic manager need to factor buyers requirements in terms of costs and provide service level as reasonably required. Flexibility allows for sellers to be perceived as convenient and accommodating. Although, flexibility is needed sellers need to carefully analyze those requirements and try to create a pattern among those. Customer service activities are costly and sellers need to examine those carefully to improve revenues and or address any loss of profit. Logistic managers need to determine the right level of customer service as it is more difficult to imitate, the cost associated with each activity must be beneficial for the seller the ideal is that the level of customer service costs equal to its profit return and also provide competitive advantage. Question 3 Marketing interfaces with logistics in terms of physical distribution and or outbound. As logistics is responsible for the transportation, storage and on time delivery of product to customers. In which interface with marketing in terms of being the key ability to provide product at the right quantity, time and place. The four basic concepts of market mix and how logistic interface are: Price: In term of prices logistic needs to adjust quantities in order to receive the most competitive prices for transportation modes. The price discount received for bulk volumes shipments offered by shippers are important and logistics need to manager those in order to have competitive prices. As customer might also might be offered discount price on bulk volume the transportation rates discount in terms of weights or volume are beneficial for both customer and seller as reduce total transportation costs. It is not always possible to benefit from the transportations rates however logistics needs to manager to investigate those in the market. As per inventory logistics will also be part of the volume sold in different prices ranges and those will also affect the inventory levels and repleshiment times. Marketing will also inform logistics of the of the different sales projects in particular times of the year and special price rates that is needed to meet projected demand. Product: Marketing main concern is product and its physical characteristics. such as their size, weight and type of packing. All those are physical properties that affect the logistics system as they will be responsible to move and store .Physical dimensions affect movements system and transportation such as equipment handling, pallets, packing and others. Consequently, it is important that logistics managers work with marketing in terms of giving an input when marketing is working on physical characteristics of a product. Logistics also needs to work with marketing on creating specifications for new packing in terms of sizes and weight in order to minimize transportation issues such as inefficiently use of container space, use of size pallets on any issue that might cause damaged product. If marketing works with logistics managers they can recommend changes that could make product friendly to the logistics system and reduce costs that would have an effect on product sales. It is important also that marketing works with logistics in term of developing consumer packing, as it might influence sales. Marketing is concern with its appearance and the information provided to the customers. For logistics they are concern if the consumer packing fits the external packing, basically all dimensions that influence the logistics system including the protection of the product. The consumer packing will affect materials handling, transportation and warehouse. Promotion: Marketing spend millions in promotion such as campaigns and advertising l that will increase sales. Marketing works with push and pull sales strategies which means marketing can push to the distribution channels to the customer or pull it or a combination of both. The pull approach usually caused a high quantity random product demand by customers; therefore Marketing should work with logistics as those promotions which affect inventory levels as logistics managers need to ensure that quantities are available for sales. Although push strategy allows for marketing to predict the consumers respond to product in a more organized way, the interface of marketing and logistics is still important because allows for logistic to work in advance to have the optimal inventory level needed. Place: Place is directly related to the distribution channels. Marketing work on decisions such as selling product to wholesale or to retails or both. For logistics managers those decisions directly affect the logistics system requirements. In my opinion, the most important component of the marketing mix is Product, most specifically consumer packing. With the growing consumer demand on Eco friendly packing, reduces, reuse and recycle marketing is forced into a position of redesign their consumer packing. The interaction between marketing and logistics is particular important, because the different trades off that need to be made when choosing a new packing. While logistic will be concern with reducing storage, weight and sizes, marketing will be concern with attracting consumers attention and reinforce brand image. Product also has distribution and storage that directly affect costs, performance and lead times. Therefore, Marketing and logistics poor cooperation in terms of product consumers packing can lead to higher packing costs, transportation costs and longer transit lead times. References: The open university of Hong Kong , Unit 1 Unit 2 MKTB371 Logistics